If you print a poster, flyer or menu you usually have no idea whether anyone looked at it. A tracked, dynamic QR code changes that. Each scan is counted, and you can see when it happened, which country and city it came from, and what kind of device was used.
That makes it possible to compare placements, test two designs against each other and prove that print advertising worked.
How to track QR code scans
- Create a dynamic QR code for each placement.
- Print them and put them in the field.
- Open the statistics in your dashboard to see scans over time, by location and by device.
- Move your budget to the placements that perform.
What you can learn from the numbers
- Which placement works: window, receipt, table card or flyer.
- When people scan: peak hours and days.
- Where they are: city and country.
- Which phones: iPhone or Android, to test your landing page.
Tips for a QR code that scans first time
- Give every placement its own code. One shared code shows only the total.
- Count unique and repeated scans separately where you can.
- Add a campaign name to the code title so reports are easy to read.
Frequently asked questions
Can I track a static QR code?
No. Only dynamic QR codes record scans, because they pass through a redirect.
Does tracking need cookies or an app on the scanner’s phone?
No. The scan is recorded when the redirect is opened.
How long does it take for scans to appear?
Scans appear in the dashboard shortly after they happen.
Related QR code generators
Need a quick code without an account? Use the free QR code generator for the UAE. Want to edit it later or see scan statistics? Create a free account and start a 15-day trial.
Also available across the Middle East: Saudi Arabia, Qatar, Kuwait, Oman, Bahrain, Jordan, Egypt, Iraq, Lebanon and more. See all countries.